​In today’s hiring landscape it is becoming increasingly difficult to stand out amongst the competition when applying for new career opportunities, especially considering each job advertised across channels such as LinkedIn can attract thousands of applications.

For Marketing professionals specifically, the UAE is saturated with exceptional talent actively considering a career change. Therefore, it is very useful to consider your LinkedIn profile as a first impression and initial pitch to any potential employers. This is an opportunity to highlight what sets you apart and makes you stand out as strong future talent for any companies hiring.

Please see tips below from our dedicated Sales & Marketing specialist team at Charterhouse, with insights on how to elevate your LinkedIn presence.

Professional Profile Photo

A high-quality, confident, and professional-looking head shot builds trust. Marketing is centred around people so your photo should reflect approachability and be in line with what’s considered appropriate for the industry in which you work.

“About” Section

This should tell your story and include a concise summary of areas of expertise or key achievements with result metrics detailed i.e. ‘increased engagement by 30% within 12 months’.

Featured Section

This is a great way of showcasing your portfolio with samples of campaigns you have worked on, including supporting documents which are worth highlighting.

This engaging content can prove to be a great visualization tool to bring your work to life and spark interest or excitement from hiring teams.

Skills Listed

In order to filter through a large volume of applications, recruiters will often apply keyword searches to effectively screen and shortlist talent. The same approach is used when headhunting for specific assignments, so it is important to ensure that relevant skills are mentioned in your profile to improve visibility.

Include all relevant skills such as – ‘Brand Strategy’ or ‘Email Marketing’

You can also mention keywords that highlight your expertise under the ‘Header’ section, which appears next to your profile name as a short snapshot.

Engagement & Activity

Before applying for any jobs, it is important toensure your LinkedIn profile is up to date, work experience and employment dates matching what is detailed in your CV for consistency purposes.

Additionally, recruiters will often check your recent activity – are you engaging regularly with industry peers/professionals or posting original content? As this can all help to elevate your personal brand and give potential employers an idea of your interests and what you are passionate about.

In Summary

The world of Marketing can be very confusing for professionals and employers alike, as there are endless variations in how Marketing departments are structured and this can depend on factors such as company size, industry and budget limitations. Whilst some employers opt to seek a ‘one size fits all’ generalist marketeer with outsourced support, others might look to build a team of dedicated specialists, each with their own area of expertise such as Digital Marketing, SEO, Social Media, Brand Management, Performance Marketing, PR/Communications.

The above points highlight why it is crucial, now more than ever, to clearly present your profile, highlighting your specific areas of focus including where possible real-life examples of work or results delivered to draw engagement from visitors, including potential future employers.